Watch this first:

Questions we hear a lot:

What is VR anyway?

It stands for Virtual Reality. Basically, you put weird looking goggles – or a cardboard box – on your face and it legit feels like you’ve been transported somewhere else: Africa, Mars, inside the human body.

Why would I do that?!

For starters, unlike any other storytelling medium, VR is immersive. Even people who think they get it are blown away when they put on a headset for the first time. You will be, too.

Just last week our CEO put on a Google cardboard and was so convinced she was in the story that, when a character put a flier in front of her, she leaned forward to see it, and hit her head on the wall IRL.

Let’s be clear: She wrote the  flier. She wrote the story. She knew exactly what would happen when, and what the flier said. But she acted on instinct. THAT’S HOW INSANELY IMMERSIVE VR IS.

Other good reasons to try it:
  • No travel budget? No problem. You can still see the wonders of the world as if you’re there.
  • Curious what it would feel like to not be human? Feel what it’s like to be a work of art.
  • Wanna be in a sitcom? Skip acting school and jump right in.
Who can do it?

Just wealthy tech people, obsessive gamers, and Rihanna? Oh, no, no, no. YOU can do VR.

How can I do it? And where?

You can do it in your house, you can do it with a mouse, you can do it in a box, or inside a new IMAX. (Hey, the rhyme works if you’re from Boston.)

When?

7:53pm sharp. Kidding. You can start your VR journey now.

If you have a headset of any kind – even one you made at home out of a pizza box – go to our Content page on your smartphone, strap on your headset, and watch now.

Otherwise, keep reading our VR 101 section and we’ll get you started.